Reels vs scrolling. Phenomenon of cognitive overload. Tik Tok, Instagram and YouTube shorts.

Why TikTok ban is a good thing?

Pushing our brains to the limit

cognitive overload of the social media apps
battle of the time-sucking giants

Our brains can only process a limited amount of information at once, and when we exceed that limit (like endlessly scrolling or consuming rapid-fire content like reels), it can leave us feeling mentally exhausted, overwhelmed, or even physically dizzy.

Here’s how it plays out:

  • Cognitive Overload: Too much information floods your brain, making it hard to process or retain anything. It’s like opening 20 tabs on a slow computer—everything starts lagging.
  • Sensory Overload: Apps are designed to overstimulate—with bright visuals, fast transitions, auto-playing videos, and never-ending feeds. Your eyes and brain don’t get a break.
  • Decision Fatigue: Constantly deciding what to watch, like, or scroll past can also wear you down. Even these tiny decisions pile up.

This is part of why social media can feel addictive yet draining—it overstimulates the brain while offering little time for rest or reflection.

Does this make sense with how you’re feeling? It’s a mix of tech design and biology at work.

the battle of the time-sucking giants: TikTok, Instagram, and YouTube Shorts. Each one brings its own flavor, but they all have the same goal—keep you hooked for as long as possible. Let’s break it down:

TikTok

  • Vibe: OG of short-form video. The app is scarily good at curating content—you watch one dog video, and suddenly it’s dogs forever.
  • Strengths: The algorithm is top-tier. Super creative content, trends start here, and it’s more focused on raw, authentic energy than polished aesthetics.
  • Downsides: Can feel like a black hole—you hop on for “five minutes,” but it’s 3 AM before you know it.

Instagram (Reels)

  • Vibe: Borrowed TikTok’s style but slapped it onto an already-packed app (feed, stories, DMs). It feels more polished and influencer-heavy.
  • Strengths: Easy to integrate into the “Insta ecosystem.” Aesthetic-focused, good for curated/pretty content.
  • Downsides: Reels sometimes feel repetitive, or like TikTok leftovers. Also, Instagram can feel cluttered with everything else going on.

YouTube Shorts

  • Vibe: The baby of the group. YouTube tried to hop on the trend and bridge short-form with their classic long-form.
  • Strengths: Great for creators who already have a YouTube channel. If you’re a fan of YouTubers, it’s an easy way to catch bite-sized content.
  • Downsides: Algorithm is still hit-or-miss, and it’s less creative compared to TikTok. Sometimes just clips recycled from longer videos.

Which one wins?

Depends on what you’re looking for:

Infinite Scrolling of the csocial media apps
Scroll and it will roll out but rather your brain
  • TikTok = Creativity and fun trends.
  • Instagram = Aesthetic, influencer-driven content.
  • Shorts = Bite-sized bits from your favorite YouTubers.

When it comes to cognitive overload, these platforms are masters at pushing our brains to the limit. Each one is designed to overstimulate, but the way they do it varies slightly. Let’s explore how they trigger cognitive overload:


TikTok: The Overload King

  • Why it’s overwhelming:
    • The algorithm feeds you hyper-targeted, endless content that adapts to your preferences, making it harder to stop.
    • Quick transitions between videos don’t give your brain time to process what you just watched.
    • High energy, loud sounds, and flashy visuals bombard your senses.
  • Result:
    You’re mentally exhausted because your brain is constantly decoding new content and trying to decide if you like it or not (cue decision fatigue).

Instagram Reels: A Multi-layered Mess

  • Why it’s overwhelming:
    • Unlike TikTok, Instagram isn’t just reels. You’re juggling stories, posts, DMs, notifications, and then reels on top. It’s like multitasking overload!
    • The content feels more curated and polished, so there’s pressure to keep up with this idealized version of life.
  • Result:
    It creates comparison fatigue (am I good enough?) along with the usual sensory overload. It’s not just about too much content but also the emotional toll.

YouTube Shorts: Fast and Fragmented

  • Why it’s overwhelming:
    • Shorts feel like an odd mix of TikTok-style entertainment and traditional YouTube content. This shift between short and long formats can confuse your brain.
    • The low engagement level means you’re skimming, not connecting deeply.
  • Result:
    You feel scattered because the platform lacks flow. It’s a constant clash of short, snappy videos versus the deeper focus that YouTube is known for.

The Core Cognitive Overload Triggers:

  1. Infinite Scrolling: None of these apps give you a natural stopping point. Your brain never gets a moment to rest.
  2. Sensory Overload: Bright visuals, quick cuts, loud music—it’s all designed to overstimulate your senses.
  3. Decision Fatigue: Constantly deciding to swipe, like, skip, or engage wears you out.
  4. Emotional Taxation: From FOMO (Fear of Missing Out) to comparison, these apps create emotional overload on top of cognitive exhaustion.

How to Combat It:

  • Set Limits: Use timers or app limits to control how long you spend.
  • Single-Task: Focus on one type of content at a time (e.g., just reels, not stories, posts, etc.).
  • Detox Periods: Take short breaks to let your brain recharge.
  • Mindful Scrolling: Be intentional—ask yourself, Why am I watching this?
Toilet paper roll with printed reels and shorts
You are on the roll

Balance—using the apps without letting them completely fry your brain.

1. Create Boundaries (Without Going Cold Turkey)

  • Set time limits: Use tools like Focus Mode (Android) or Screen Time (iOS). Limit your usage to, say, 30 minutes a day per app.
  • Schedule app time: Decide when you’ll scroll (e.g., during lunch or after work) and stick to it. No random opens!

2. Turn Off Infinite Scrolling Traps

  • Disable auto-play: Some apps let you turn this off in settings (like Instagram or YouTube). This forces you to actively engage rather than passively consume.
  • Unfollow or mute: Keep your feed cleaner by muting accounts or unfollowing pages that don’t add value. This reduces the noise.

3. Mindful Scrolling

  • Ask yourself why: Before you open the app, ask, Why am I here? Is it entertainment, learning, or killing time? Being intentional keeps you in control.
  • Stop on a high note: If you find something genuinely enjoyable or inspiring, pause. Don’t let the next 10 videos ruin that good vibe.

4. Brain-Friendly Use

  • Chunk your time: Instead of long, mindless binges, try short, focused sessions (e.g., 10 minutes on TikTok, then stop).
  • Alternate formats: After watching reels or shorts, switch to something calmer—like reading or listening to music. It helps your brain reset.

5. Limit Sensory Overload

  • Turn off sound: Watching reels or shorts without audio can help reduce overstimulation. Subtitles can do the trick.
  • Set the screen in black and white.
  • Reduce brightness and use dark mode: Less strain on your eyes means less fatigue overall.

6. Audit Your Feed

  • Curate your algorithm: Like and follow content that genuinely adds value to your life (educational, motivational, or relaxing stuff). Over time, the algorithm will work for you instead of against you.
  • Avoid doomscrolling: If the app is showing too much negativity (news, drama, etc.), take control by refreshing your interests.

7. Incorporate Active Engagement

  • Instead of just consuming, interact! Leave comments, share content you love, or create something yourself. Active engagement feels less draining than passive scrolling. When no response you will feel finally free that this is not your community 🙂 If there a response good luck.

8. Take Micro-Breaks, reduce digital eye strain

  • Use the 20-20-20 rule: Every 20 minutes, look away from your screen at something 20 feet away for 20 seconds. This keeps your brain and eyes from zoning out.
  • Stand up, stretch, or walk after a scrolling session to refresh your body and mind.

9. Be Kind to Yourself

  • It’s okay to slip up—these apps are literally designed to be addictive! If you go over your time, don’t stress. Just reset and try again.

Bonus Hack: Apps like One Sec

  • There are apps (like One Sec) that add a pause before opening TikTok, Instagram, etc. This pause gives you a moment to ask yourself: Do I really need to open this?
making aprofit of other peoploe sreams
It’s your movie. You decide the next

Why they are allowed with a such bad behavior?

murky world of tech ethics, capitalism, and regulation. These apps thrive on keeping us hooked, and their “bad behavior” (aka, exploiting our attention and cognitive bandwidth) isn’t just allowed—it’s baked into their business model. Here’s why:


1. The Business Model: Attention = Profit

They pay one to get million.

  • These platforms make money primarily through ads. The more time you spend scrolling, the more ads you see, and the more data they collect to sell targeted ads.
  • Algorithms are optimized not to make you happy or healthy, but to keep you glued to the screen. It’s why the content is so fast, engaging, and endless. Your time is their paycheck.

2. The Lack of Regulation

  • Tech moves faster than laws. Governments are still figuring out how to regulate these platforms effectively. Policies around tech are often outdated or vague, so companies operate in a gray area.
  • Freedom of choice loophole: Companies argue that people choose to use the apps, so it’s on the individual to manage their behavior. This ignores how manipulative these apps are by design.

3. Psychological Manipulation Is Legal

  • Social media apps use psychology-backed techniques, like:
    • Infinite scrolling: No stopping cues means no natural break for your brain.
    • Random rewards: Like a slot machine—sometimes you see something amazing, and sometimes you don’t, so you keep swiping.
    • Notifications: They’re engineered to pull you back in even when you’ve logged off.
    • FOMO: The constant stream of content makes you feel like you’re missing out if you’re not online.

None of these things are illegal—yet. They’re manipulative, sure, but regulation hasn’t caught up to declare them harmful enough to restrict.


4. The Responsibility Dilemma

  • Platforms say, “We give users tools to limit their usage!” (like screen time reminders or mute options). But the reality is:
    • These tools are hidden or easy to override.
    • The design itself (like bright visuals and autoplay) makes them hard to resist, no matter what limits you set.
  • The blame is subtly shifted onto you to self-regulate, even though these apps are intentionally designed to bypass your self-control.

5. People Like the Convenience

  • Even with the downsides, many people still use and love these apps—they’re entertaining, convenient, and often addictive by nature. It creates a cycle where users demand more content, and companies deliver without accountability.

6. Pushback Is Growing

  • While regulation lags, people are starting to push back:
    • Documentaries like The Social Dilemma have highlighted the harmful effects of social media.
    • Tech ethicists are advocating for ethical design—e.g., limiting infinite scrolling or making algorithms more transparent.
    • Countries like the EU are cracking down with laws like the Digital Services Act, which forces companies to be more responsible for user harm.

So, Why Are They Still Allowed?

In short: profit > ethics, and regulation is slow. Until stronger laws or industry standards are in place, these platforms will continue to exploit human behavior to maximize their revenue.


Do you think regulation should be stricter, or do you feel like people should just learn to manage their usage better?

Why a TikTok Ban not Might Help

Why It Might Not Solve the Problem

  1. Addiction Will Shift to Other Platforms
    • If TikTok is banned, people are likely to migrate to alternatives like Instagram Reels, YouTube Shorts, or even new apps. The behavior (endless scrolling) remains the same, just on a different platform.
    • Social media giants like Meta and YouTube are already competing to fill TikTok’s void with similar addictive features.
  2. The Core Problem Isn’t TikTok—It’s Social Media Design
    • The issue isn’t limited to TikTok but to the broader design of social media apps that exploit our attention and encourage unhealthy habits. Unless the entire industry is reformed, a ban on TikTok won’t address the root cause.
  3. Bans Don’t Address User Behavior
    • A ban may temporarily reduce app usage, but it doesn’t teach people how to use social media responsibly or mindfully. Users need tools, education, and self-awareness to manage their habits.
  4. Cultural Impact and Resistance
    • TikTok has become a cultural phenomenon, especially among younger generations. A ban could face backlash and lead to workarounds (e.g., VPNs), meaning the behavior might not disappear completely.
creating art sets you free
Break Bad Habits of living others dream. Create own

What Would Actually Help People Break Bad Habits?

Instead of outright bans, here are some alternative solutions that could make a bigger impact:

  1. Stronger Regulation on Social Media Design
    • Governments could enforce limits on addictive features like infinite scrolling, autoplay, and hyper-targeted algorithms.
    • Platforms could be required to offer tools that encourage breaks or limit usage (e.g., mandatory screen time notifications).
  2. Digital Literacy and Education
    • Teaching people, especially young users, about the psychological effects of social media and how to use it mindfully could empower them to take control of their habits.
  3. Platform Accountability
    • Social media companies could be held accountable for the harm caused by their addictive designs, similar to how regulations are imposed on other industries like tobacco or gambling.
  4. Encouraging Alternative Activities
    • Communities, schools, and families could promote offline activities, hobbies, and in-person interactions as alternatives to excessive social media use.

Conclucion:

In today’s fast-paced digital world, it’s easy to get caught up in the cycle of imitation and comparison. Social media platforms are full of content creators who often share glimpses of their seemingly perfect lives, leading many to feel the pressure to replicate others’ success, style, or choices. However, true fulfillment and creativity come from embracing your individuality, making your own decisions, and creating content that reflects your authentic self.

Being free-minded means stepping away from the influence of others and trusting your own instincts. It’s about thinking critically, making decisions based on your values, and not just following trends or copying what others are doing for the sake of popularity or approval. Creativity thrives when it’s rooted in originality—when you make something that speaks to your unique perspective, rather than mimicking what’s already been done.

Moreover, happiness isn’t found in living someone else’s life. It comes from the joy of being true to yourself and pursuing what makes you genuinely happy—whether that’s creating, learning, or simply living a balanced life that aligns with your values. When you stop comparing yourself to others, you start to realize that the life you’re living is just as valuable as anyone else’s.

By breaking free from the chains of comparison and imitation, you can make empowered decisions, create meaningful content, and experience a deeper sense of happiness. It’s about living life on your terms, embracing your uniqueness, and creating something that reflects the real you—not a version of someone else.

Learn something new. Find a hobby where you implement your all the body and brain. Don’t make a video of your work but rather make an offline presentation. Nobody will care but after some time you will see that they did. Few not many but rather few good ones.

Trust is the foundation, but without authenticity, consistency, value, vulnerability, and growth, it’s just a starting point. If you want to truly make an impact and build lasting relationships—whether online or in your personal life—you need to continue nurturing that trust with real, meaningful actions. It’s not enough to simply earn trust; it’s about proving you’re worthy of it over time through your actions, your words, and your authenticity.

this content was created with a help of AI 🙂 while my kids scroll the tv cartoons.